What is it?
If you don't know, you have a problem.
Companies like Nike, Apple and other business heavyweights understand what their brand message is, who their ideal customers are and the problems they solve for them.
As a result, they attract many loyal fans which becomes very profitable.
If you're not clear on your brand just yet, our guest today, Rob Jacobs has some ideas on how you can change that.
He's a leader in the walk for health movement and co-founder of UnSit, a company that sells treadmill desks which help office workers get off their seats and get active.
During this engaging interview, you'll learn...
- Why it's important to create powerful brand stories that resonate with your audience and are supported with research and evidence
- Why having a light and fun aspirational message could be attractive to your ideal clients
- Why hiring a quality branding expert and copywriter are good investments
To find out more about Rob and his company, UnSit, visit http://www.UnSit.com.
To check out the article referenced in this interview, click here.
If you'd like to purchase a treadmill desk, use the discount promo code TBOTL15 to get free shipping! If you order before the end of March 2017, you'll also receive $50 off the price.