EP60: Don R. Campbell - Why Your Business Should Strive To Positively Impact Lives

Imagine leaving millions of dollars on the table.

Not everyone could do that.

Our guest, Don R. Campbell did.

He is a Senior Analyst with The Real Estate Investing Network (REIN) which is Canada’s most trusted real estate investment education, analysis, research and strategic leadership resource.

Throughout his years at REIN, this multiple best-selling author has turned down potentially profitable real estate opportunities.

Why?

For him, those deals didn't align with his purpose.

Don believes in being authentic and assisting others without compromising his values.

As well, he feels it's meaningful to have a business that emotionally touches people's lives and creates positive change.

During this engaging interview, you'll discover...

  • The importance of creating your “Personal Belize” & how it can lead you to powerfully help others through your business
  • Why you should work on your presentation skills to effectively communicate with your audience
  • Why you must have integrity and make decisions that are aligned with your purpose

To find out more about Don & REIN, visit here

To read his blog, click this link

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com

EP59: Shep Hyken - How Disney's Customer Service Model Can Help Your Business

Don't be fooled.

Whether you're at a Disney resort or cruise, the way you're treated as a customer has been well strategized years before you even handed over your credit card number to Mickey Mouse.

Our guest today, Shep Hyken, who is a New York Times best-selling author and customer service expert himself, has been paying attention and will pass on some success tips he's learned from Mickey and his friends and he'll share some from his own esteemed career as well.

During this interview, you'll discover...

  • The 3 jobs Disney employees must do well and the 2 of those you must focus on
  • Why you shouldn't deliver an over-the-top WOW customer service experience for your clients
  • The key ingredients to differentiate yourself as a thought leader so customers will flock to you FIRST

To find out more about Shep, visit here.

To check out his training program, click this link

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

EP58: Joe Pulizzi - How To Build Your Large Audience Of Future Clients

Content marketing.

It's defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve.

Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms.

During this interview, you'll learn...

  • Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader 
  • Why you should choose 1 content type and 1 content platform to distribute your message
  • Why it's powerful to develop your audience first then listen to your people to build products they actually need

To find out more about Joe, visit here.

To learn about the Content Marketing World Conference & Expos, check this out.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.
 

EP57: Bobby Umar - How To Build A Powerful & Profitable Personal Brand

TBOTL Revised - Episode 57 - Bobby Umar.png

Do you ever feel lost?

Our guest today, personal branding expert, Bobby Umar once did.

He bounced from one career to the next not feeling fulfilled until one day he decided it was time for a change.

That's when he started asking himself questions about what he truly wanted in life.

The pursuit of establishing his personal brand took off from there.

Today, he's a man of purpose and passion who is helping business owners have more clarity and success in their lives.

During this  interview, you'll learn...

  • The action steps to take right now to create your personal brand
  •  The 4 areas of fulfillment and why you're resigning yourself to only being happy with a few of them
  • The 3 main ingredients thought leaders need to create their tribes and attract more clients

To find out more about Bobby, visit here.

To learn about Bobby's Discover Your Personal Brand conference, check out this website.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

EP56: Mark Bowden - How To Use Your Body Language To Earn Trust & Win Clients

Nonverbal communication.

Many of us underestimate its impact.

You probably don't realize it, but everyday you're telling a story using your facial expressions, gestures, eye contact and posture.

In business, you want to make sure the stories you're broadcasting are positive and setting you up to win the trust of potential clients.

Our guest today, Mark Bowden, is a master nonverbal communicator and author of books such as Winning Body Language, Winning Body Language For Sales Professionals and Tame The Primitive Brain.

He's also a world-class speaker who knows that the slightest of changes in your body language can make the difference between you being loved or hated by the prospects you're trying to persuade.

During this informative interview, you'll learn...

  • Why hiding your hands during your presentations causes a negative response
  • What hand gesture can create instant trust from any speaking audience
  • Why you should be aware of your physical proximity with prospects

To find out more about Mark and his company, TRUTHPLANE, visit here.

EP55: Corry McClure - The Purpose & Profit In Discovering Your Niche

What are you great at?

What superpower do you possess that can help others immensely while also putting money in your own pocket?

For most people, finding their profitable niche is a long process, but once it's discovered it can lead to terrific opportunities.

Just ask Corry McClure.

Today, she helps trainers design programs that leverage their expertise to attract government funding for initiatives such as the Canada Job Grant.

It took Corry years to arrive at her niche, but now it's growing bigger and better.

During this interview, you'll learn...

  • Why you need to be clear about your purpose
  • The importance of knowing your niche audience and how to provide it with simple business solutions
  • The power of being a part of a like-minded community to help boost your success

To find out more about Corry, visit here.

To see if you qualify to work with her, email corry@couris.ca.

For information on the Canada Job Grant, click here.

To read about the eCircle Academy Immersions visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

EP54: Chad Howse - How To Use Your Authenticity To Attract Sales

Be yourself.

You've heard that cliche a million times.

But, in the case of fitness entrepreneur, Chad Howse, it's proved to be very profitable.

When he first started out in the online business world, he went years without making money.

He went to mastermind groups and received advice from successful peers, but ultimately their ways didn't work out for him.

It wasn't until Chad realized his ideal customer was himself that everything changed.

He began writing sales copy and other useful content in his unique voice that answered his own problems.

Before he knew it, people resonated with his journey and began buying from him including his popular product, The Man Diet.

For Chad, being authentic was an incredible strategy.

During this interview, you'll learn...

  • The importance of figuring out who your ideal clients are and how to use your authentic self to connect with them
  • Why it's vital to “write to yourself” when creating emails, sales copy and information products
  • How you can boost your email list and attract more business by having calls to action and opt-in forms tied in with your content

To find out more about Chad, visit here.

To learn about The Lost Art of Discipline ebook, go to this website.

To find out about the book, The Practicing Mind, click this link.

EP53: David Sargant - Why Generosity Is A Powerful Way To Attract Business

The law of reciprocity.

Ever hear of it?

Basically, it's when someone does something nice for you then you'll have a deep-rooted psychological urge to do something nice in return.

This universal law has been used in persuasive marketing and advertising for years now.

But, what if you could genuinely give something of value to potential clients for free because you actually want to help them?

You might be thinking, “Wait a second, FREE? Why the heck would I do that?”

Our guest today, David Sargant, who is an expert that shows coaches how to use digital marketing to get the visibility and credibility they need to grow their businesses, feels giving away your useful content is a great way to endear yourself  to prospects which can lead to win-win opportunities.

During this fun and inspiring interview, you'll learn...

  • Why providing free takeaway value will build trust with potential clients by letting them know you're credible and not in it for a quick buck
  • Why it's important to plant seeds by helping people take action towards their goals
  • The importance of being strategic so you can give your content to your ideal market

To find out more about David, visit here.

To download his free gift, click this link.

EP52: Anna David - How Your Pain Can Create New Opportunities

Addiction.

Whether it's with drugs, alcohol or whatever else, it can ruin lives.

New York Times best-selling author and entrepreneur, Anna David, had her battles with it.

Her life went down a turbulent road until it was time to change course before it was too late.

Today, she's been sober for over 16 years.

She has now found a new way to monetize her writing expertise and has created helpful content to assist others who are looking to conquer their personal challenges.

During this interview, you'll learn...

  • Why you must stop being a victim, take accountability and realize you can now play a part in your own success
  • Why the best way to sell is to give
  • Why you shouldn't be afraid to invest in your education

To find out more about Anna, visit her website here.

EP51: Rick Hansen - How To Reframe Your Attitude For Inspiring Success

The Man In Motion.

For many across the globe, our guest today is a shining light for those with disabilities.

On March 21st 1985, Rick Hansen, who is a paraplegic, embarked on a world tour where he wheeled himself across 34 countries and 4 continents to prove the potential of people with disabilities and to inspire a more accessible world.

If Rick didn't have the right attitude, the above probably would have never happened.

At age 15, he suffered a spinal cord injury during a pickup truck accident.

It was a major hit to his athletic dreams, but he found a way through mentors to reshape his mindset to get his life on track.

Even during his Man In Motion Tour, he had doubts about completing it, but with some encouragement from a friend, he continued.

Today, he runs The Rick Hansen Foundation and remains an inspiration to millions.

During this powerful interview, you'll learn...

  • Why you need to remind yourself what your big WHY is regarding your goal
  • Why you shouldn't worry about things you can't control and focus on the things you can
  • Why you should practice gratefulness every day

To find out more about Rick and his foundation, visit here.

To download The Market Authority Blueprint mentioned in this episode, click this link.

EP50: Dr. Ivan Misner - The Secrets To Being A 20-Year Overnight Success

Garage to global.

For our guest, Business Network International (BNI) founder, Dr. Ivan Misner that was his journey.

He started his organization in a spare room above his garage then kept growing it and now BNI has over 7900 chapters which generated 8.8 million referrals and $11.1 billion dollars in business in 2016.

He calls himself a 20-year overnight success story.

It didn't come easy, but he has trusted tips that can hopefully help you avoid some mistakes and build the profitable business you've always wanted.

During this fascinating interview, you'll learn...

  • To never treat networking like a face-to-face cold call opportunity
  • Why you should do 6 things a thousand times but not a thousand things 6 times
  • Why you must hire those that have ignorance on fire instead of knowledge on ice

To find out more about Dr. Misner and BNI visit here

To read Ivan's blog, check out this link

To download The Market Authority Blueprint mentioned in this episode, click here.

EP49: Marie Diamond - The Secret Star Reveals How To Attract Your Business Success

Fifteen years old.

That was the age of our guest, Marie Diamond, when her life changed forever.

She was run over by a truck and declared dead.

Miraculously, she survived, but while she was “on the other side”, she felt a calling to enlighten more than 500 million people world wide.

Once she returned, she began her crusade. 

After many experiences, she'd land a place in the wildly popular 2006 film, The Secret which enabled her to transform the lives of millions of people.

Today, with her powerful vision in mind, she continues to assist her clients through various speaking engagements, workshops, webinars and other products.

During this interview, you'll learn...

  • The power of developing a vision that aligns with your values and resonates with future prospects
  • How changing your environment, including your office, can positively affect your business success
  • Why you should always be living your brand 

To find out more about Marie visit her website.

To learn about her Energetic Branding Boot Camp, click here.

To download The Market Authority Blueprint mentioned in this episode, explore this link.

EP48: Dr. Jesse Chappus - How Podcasting Can Help Boost Your Brand

Podcasting.

It's red hot right now.

There are over 300,000 podcasts in the world.

Entrepreneurs are jumping in because of a podcast's ability to reach niche audiences with easily consumable, on-demand audio content that couldn't have been accessed before.

Does that mean it's right for you and your branding strategy?

Well, it has certainly worked for our guest, Health & Wellness expert, Dr. Jesse Chappus who is the co-host of the popular Ultimate Health Podcast.

During this interview, you'll learn...

  • How a podcast can make you money and elevate your brand exposure
  • What level of commitment you'll need to consistently deliver a high quality show
  • The importance of taking care of your health during your podcasting journey

To find out more about Jesse, visit his website.

To learn about The Ultimate Health Podcast, check this out.

To download The Market Authority Blueprint mentioned in this episode, click this link.

EP47: Kelly Lee Bennett - How To Overcome Tragedy & Find Happiness In Your Business & Life

Tragedy.

At one point or another, we all come face-to-face with it in some capacity and today's guest, Kelly Lee Bennett is no different.

During her most turbulent years, there were horrible things in her life such as murder, rape, kidnapping and a bout with Post Traumatic Stress Disorder (PTSD) to name a few.

For many, after being exposed to those events, they'd either be heavily medicated, locked up somewhere or even worse.

Kelly was one of the fortunate ones.

Today, she leads an extremely happy life operating her successful executive coaching business.

So, what helped her navigate through those rough waters?

One of the life savers was being surrounded by the right people who gave her the support she needed.

Now, her days are filled with joy and meaning.

During this interview, you'll discover...

  • The importance of trusting your gut when making business and personal decisions including what people to allow in your life
  • Why you must not be afraid of making mistakes since they can prove to be extremely useful
  • Why you should concentrate on having more fun and purpose in everything you do

To find out more about Kelly, visit this link.

To download The Market Authority Blueprint mentioned in this episode, click here
 

EP46: Alan McLaren - Why You Must Beat The 6 Second Scroll Rule For Marketing Success

6 seconds.

That's all you have to convince a prospect, who is scrolling on her smartphone, to check out what you are promoting.

Let's face it, we are bombarded with marketing messages everyday, so how will you attract your ideal clients through the noise?

Today's guest, Alan McLaren, who is the CEO of the creative marketing agency, Infinity Comm, has some ideas.

During this interview, you'll learn...

  • The importance of getting back to the basics by making sure your offerings are worth promoting
  • Why creativity is a key factor in setting yourself apart from your competitors
  • Why word-of-mouth advertising is still a crucial marketing tool even in the digital age

To find out more about Alan and Infinity Comm, visit here.

EP45: Bob Burg - How To Build Profitable Business Relationships

People.

Remember when their main form of communication was face-to-face?

Today, technology has changed that.

Many human-to-human interactions have been replaced by texts, emails, smartphones, tablets and social media to name a few.

According to our guest, Bob Burg, who is a public speaker and best-selling author, to establish strong business relationships, it's never about technology, it's about people.

During this interview, you'll learn...

  • Why nobody buys from computers they know, like & trust
  • The importance of leveraging technology & not hiding behind it when creating business connections
  • Why you should always think about what value you provide people before posting on social media

To find out more about Bob, here's his website.

To learn about his Go-Giver Give Sales Academy online course & live workshop, click here

To download The Market Authority Blueprint mentioned in this episode, click this link.

EP44: Hal Johnson - The Keys To Not Giving Up When Adversity Strikes

Persistence.

Hal Johnson has it.

Back in 1988, when he and Joanne McLeod, teamed up to create a series of 90-second televised public service announcements called Body Break to inspire Canadian audiences to “keep fit and have fun,” it wasn't embraced right away.

In fact, Hal shopped the idea to various places but was turned down repeatedly including by one television network representative who told Hal he didn't feel Canada was ready to see a biracial couple on screen (Hal is half-black while Joanne is white).

Others would have been angry, but Hal just used this challenge as motivation.

Let's just say, due to his focus and sheer determination, he'd help Body Break become an iconic fixture on TV sets across the country.

During this inspiring interview, you'll learn...

  • The importance of taking the positives from rejection to find creative solutions
  • Why you should do investigative work to uncover potential opportunities no one else sees
  • Why it's an absolute must to look for ways to fill a need for people

To book Hal and Joanne for a speaking event, visit here.

To download The Market Authority Blueprint mentioned in this episode, click this link.

EP43: Dan Nisker - How To Fail Your Way To Your Profitable Niche

Failure.

It can either knock you out for good or it can serve you for greater success.

Dan Nisker chose the latter route.

He's a fitness expert whose focus is helping those with missing limbs to become more fit and empowered about the impact they can have on this world.

It has proved to be quite a profitable niche.

Dan's client list has soared from 18 at one point to over 260.

It didn't come easy though.

Dan experimented with different niches, such as cardiologists and brides-to-be, but when they fell flat, he learned from those experiences and kept going.

Today, he is a great success story.

During this inspiring interview, you'll learn...

  • Why you need to research your niche before diving in
  • Why it's a must for you to go out and actually test that niche market to see if it's truly commercial
  • The importance of making calls to find your ideal clients

To find out more about Dan and his book, Para-Tough, visit here.

To download The Market Authority Blueprint mentioned in this episode, click this link.

EP42: Kathy Ireland - Business Tips From A Supermodel Turned Super Mogul

Supermodels.

You might have some negative assumptions about them.

Well, this week's guest just might change your mind.

Kathy Ireland was a supermodel in the 1980s and 1990s where she graced many magazine covers including the Sports Illustrated Swimsuit Issue.

She is a modelling icon, but did you know she's quickly becoming iconic in the business world as well?

Today, she has built a licensing empire by lending her name, taste and marketing talents to more than 17,000 products that generate annual merchandise sales of $2.6 billion.

Her business road hasn't been easy, but she's persevered to become a winner and inspiration to many.

During this uplifting interview, you'll learn...

  • The importance of having the right mentors on your success journey
  • Why you should look for valuable lessons when people criticize you
  • Why you must not let fear paralyze you from achieving your goals

To find out about Kathy and her businesses, visit here.

For information regarding her TV show, Worldwide Business with Kathy Ireland, click this link.
 

EP41: Tracey Evans - How To Profit From Your Passion

Horses.

Did you know they could be used to help with corporate team building and leadership development?

Most people don't.

Enter our guest, Tracey Evans.

She made the unconventional move of leaving her senior marketing role at American Express, so she could run the Dreamwinds Equine Assisted Learning Centre which delivers programs that inspire others to be better leaders, better partners and better people.

Yes, it was a risky decision to say the least. 

When she worked in the corporate world, she noticed how a lack of communication and leadership ripped teams apart, so she found a way to leverage her passion for horses to help companies strengthen from within.

During this interview, you'll learn...

  • Why problems at your past jobs could be profitable opportunities for your company today
  • How to overcome fear when making potentially life-changing decisions
  • Why having passion for your business is an absolute must

To learn about Tracey, visit here.

To check out Dreamwinds and its various programs, click this link.