EP68: Charlie Plumb - Business Problem Solving Tips From A Former Prisoner Of War

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In our chaotic world today, they are everywhere.

Unfortunately, somewhere along the line we lost the importance of having solitude in our lives.

For our guest, former Navy fighter pilot and POW, Captain Charlie Plumb, time to himself was all that he had.

On his 75th mission over North Vietnam, his plane was shot down then he was captured and tortured. He spent the next 2,103 days as a Prisoner Of War in an 8-by-8 foot cell.

Throughout his nearly 6 years of captivity, he learned some powerful lessons that not only saved his life but can help you in your business today.

During this fascinating interview, you'll discover...

  • How solitude can help stimulate creative solutions to business problems
  • Why you should look at challenges as puzzles to complete
  • The importance of not battling adversity alone

To find out more about Charlie, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

EP67: Nancy Duarte - Powerful & Profitable Presentation Tips For Your Next Talk

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You're NOT the hero.

Your audience is.

Our guest, Nancy Duarte, wants you to keep that in mind the next time you're presenting.

She is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN.

Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. 

She believes storytelling can profoundly impact the lives of your audience and move them to action.

During this fascinating interview, you'll learn...

  • Why the structure of I tried, I failed, I tried again and I did it! is a powerful story structure to ignite change in the lives of your audience
  • Why you must focus one big clear idea so those in attendance can full absorb its power
  • How empathy can help you have a deeper connection with your audience

To find out more about Nancy, visit here

To buy her book, Illuminate, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com

EP66: Charles Wilton - Fight For Your Dreams No Matter What

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Cerebral Palsy.

It's a condition marked by impaired muscle coordination and/or other disabilities, typically caused by damage to the brain before or at birth.

For those who have it, life is very hard.

But, Charles Wilton doesn't let CP hold him back from chasing his dream.

He's Canada's first adapted wheelchair boxer and is looking to become a positive example to others who are physically challenged.

He's the epitome of someone who is making the difference he was born to make.

His story is truly powerful and will no doubt inspire you.

During this interview, in which Charles' manager, Sean Morris is also in attendance, you'll learn...

  • The horrific details of Charles' childhood and how he overcame it to live a purpose-filled life
  • The importance of having maximum commitment and persistence when pursuing your goals
  • It's okay to do the opposite of what others tell you sometimes

To find out more about Charles Wilton, visit here.

To support Charles for his fight in Ireland, donate by clicking this link.

To sign up for the October 2017 eCircle Academy Immersion, go here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

EP65: Marc Von Musser - Why You Should Follow The Right Mentors

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We all make them.

According to our return guest, Marc Von Musser, who has made over 500,000 sales calls and delivered 10,000 presentations in his career, you can either learn from your own missteps, which is painful and expensive, or you can learn from the mistakes others make and bypass decades of agony.

For the second option, you can do this by hiring a mentor and/or becoming a part of an elite mastermind group of successful like-minded people.

Both can help support, guide and challenge you to be the true success you are meant to be.

However, there are many pretenders out there, so make sure you follow and learn from the right people.

During this interview, you'll learn...

  • To identify authentic mentors because they have lived the results you desire
  • The importance of getting clear on your goal and how others can help you get there quicker
  • The negative consequences if you travel on your business journey alone when you don't have to

To find out more about Marc, visit here.

To sign up for the October 2017 eCircle Academy Immersion, go to this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

EP64: Sharon Worsley - The Do's & Don'ts of Effective Networking

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Is it ONLY about YOU?

We've all been at networking events where people will promote themselves constantly without letting others share their stories.

Some will also give you their business cards without barely engaging in a conversation.

It's a terrible first impression.

Our guest, business speaker and coach, Sharon Worsley (also known as The Business Development Ninja), has been on the wrong side of those interactions.

But, she's learned a lot and has come up with some tips on how you can make your next networking experience a more useful one.

During this interview, you'll learn...

  • Why you should enter networking opportunities with a mindset of helping others
  • How introverts can effectively connect with new business contacts
  • Why following up is crucial after networking with people

To find out more about Sharon, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

EP63: Rocco Rossi - How To Become A Purpose-Driven Leader

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What motivates you to wake up?

Is there a big goal that excites you?

It's important to have purpose in life.

Our guest, the President & CEO of Prostate Cancer Canada, Rocco Rossi understands this.

It hit him like a bolt of lightning when on a business trip with his boss years ago, Rocco found out he died in his sleep in his hotel room.

At the time, his friend was 44 years old with a wife and kids.

It opened Rocco's eyes. 

He began to realize he must live a life of purpose because of how unpredictably it can be taken away.

Today, with those he leads, he lives with meaning and does his best to guide them towards a common goal.

During this interview, you'll learn...

  • How storytelling can communicate your purpose and endear your followers
  • Why it's important to eliminate obstacles for your people so they can get work done
  • Why you should find time to reflect and recharge yourself

To find out more about Rocco, visit here.

To donate to Prostate Cancer Canada, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

EP62: Bruce Bowser - How To Keep Your Staff Happy & Loyal

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Your employees.

Without them, your business could be in a lot of trouble.

These days it's tough to find great ones that are committed to your vision and want to stick around to see it through.

Our guest today, Bruce Bowser, has figured it out.

He is the president of a moving company called AMJ Campbell Van Lines and has overseen its growth from $34 million in 1997 to over $200 million today.

He has some terrific tips on how you can create loyal staff that will stand by you for the long run.

During this interview, you'll learn...

  • Why you should create a work culture of entrepreneurship to motivate great employees to stay
  • Why micromanaging isn't the answer to handle your staff
  • Why it's important to treat people with dignity and respect

To find out more about Bruce, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

EP61: Sarah Santacroce - How To Find Your Ideal Clients On LinkedIn

Social media.

It can be a wonderful way to connect with family and friends.

But, if you're a thought leader, it can also be a great strategy to locate your ideal customers.

These days the business social media of choice is LinkedIn.

Our guest today has mastered the fine art of using it to attract more business for her clients.

Sarah Santacroce is a Switzerland-based LinkedIn expert and owner of Simple LinkedIn Solutions.

During this informative interview, you'll learn...

  • Why your LinkedIn profile headline is important when making first impressions with prospects
  • How you must be more strategic when growing your LinkedIn network
  • Why you should consider creating consistent relevant content within LinkedIn for your audience

To find out more about Sarah, visit here.

To receive her free 10 Ingredient Recipe for LinkedIn Success e-book, click here.

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

EP60: Don R. Campbell - Why Your Business Should Strive To Positively Impact Lives

Imagine leaving millions of dollars on the table.

Not everyone could do that.

Our guest, Don R. Campbell did.

He is a Senior Analyst with The Real Estate Investing Network (REIN) which is Canada’s most trusted real estate investment education, analysis, research and strategic leadership resource.

Throughout his years at REIN, this multiple best-selling author has turned down potentially profitable real estate opportunities.


For him, those deals didn't align with his purpose.

Don believes in being authentic and assisting others without compromising his values.

As well, he feels it's meaningful to have a business that emotionally touches people's lives and creates positive change.

During this engaging interview, you'll discover...

  • The importance of creating your “Personal Belize” & how it can lead you to powerfully help others through your business
  • Why you should work on your presentation skills to effectively communicate with your audience
  • Why you must have integrity and make decisions that are aligned with your purpose

To find out more about Don & REIN, visit here

To read his blog, click this link

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com

EP59: Shep Hyken - How Disney's Customer Service Model Can Help Your Business

Don't be fooled.

Whether you're at a Disney resort or cruise, the way you're treated as a customer has been well strategized years before you even handed over your credit card number to Mickey Mouse.

Our guest today, Shep Hyken, who is a New York Times best-selling author and customer service expert himself, has been paying attention and will pass on some success tips he's learned from Mickey and his friends and he'll share some from his own esteemed career as well.

During this interview, you'll discover...

  • The 3 jobs Disney employees must do well and the 2 of those you must focus on
  • Why you shouldn't deliver an over-the-top WOW customer service experience for your clients
  • The key ingredients to differentiate yourself as a thought leader so customers will flock to you FIRST

To find out more about Shep, visit here.

To check out his training program, click this link

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

EP58: Joe Pulizzi - How To Build Your Large Audience Of Future Clients

Content marketing.

It's defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve.

Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms.

During this interview, you'll learn...

  • Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader 
  • Why you should choose 1 content type and 1 content platform to distribute your message
  • Why it's powerful to develop your audience first then listen to your people to build products they actually need

To find out more about Joe, visit here.

To learn about the Content Marketing World Conference & Expos, check this out.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

EP57: Bobby Umar - How To Build A Powerful & Profitable Personal Brand

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Do you ever feel lost?

Our guest today, personal branding expert, Bobby Umar once did.

He bounced from one career to the next not feeling fulfilled until one day he decided it was time for a change.

That's when he started asking himself questions about what he truly wanted in life.

The pursuit of establishing his personal brand took off from there.

Today, he's a man of purpose and passion who is helping business owners have more clarity and success in their lives.

During this  interview, you'll learn...

  • The action steps to take right now to create your personal brand
  •  The 4 areas of fulfillment and why you're resigning yourself to only being happy with a few of them
  • The 3 main ingredients thought leaders need to create their tribes and attract more clients

To find out more about Bobby, visit here.

To learn about Bobby's Discover Your Personal Brand conference, check out this website.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

EP56: Mark Bowden - How To Use Your Body Language To Earn Trust & Win Clients

Nonverbal communication.

Many of us underestimate its impact.

You probably don't realize it, but everyday you're telling a story using your facial expressions, gestures, eye contact and posture.

In business, you want to make sure the stories you're broadcasting are positive and setting you up to win the trust of potential clients.

Our guest today, Mark Bowden, is a master nonverbal communicator and author of books such as Winning Body Language, Winning Body Language For Sales Professionals and Tame The Primitive Brain.

He's also a world-class speaker who knows that the slightest of changes in your body language can make the difference between you being loved or hated by the prospects you're trying to persuade.

During this informative interview, you'll learn...

  • Why hiding your hands during your presentations causes a negative response
  • What hand gesture can create instant trust from any speaking audience
  • Why you should be aware of your physical proximity with prospects

To find out more about Mark and his company, TRUTHPLANE, visit here.

EP55: Corry McClure - The Purpose & Profit In Discovering Your Niche

What are you great at?

What superpower do you possess that can help others immensely while also putting money in your own pocket?

For most people, finding their profitable niche is a long process, but once it's discovered it can lead to terrific opportunities.

Just ask Corry McClure.

Today, she helps trainers design programs that leverage their expertise to attract government funding for initiatives such as the Canada Job Grant.

It took Corry years to arrive at her niche, but now it's growing bigger and better.

During this interview, you'll learn...

  • Why you need to be clear about your purpose
  • The importance of knowing your niche audience and how to provide it with simple business solutions
  • The power of being a part of a like-minded community to help boost your success

To find out more about Corry, visit here.

To see if you qualify to work with her, email corry@couris.ca.

For information on the Canada Job Grant, click here.

To read about the eCircle Academy Immersions visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

EP54: Chad Howse - How To Use Your Authenticity To Attract Sales

Be yourself.

You've heard that cliche a million times.

But, in the case of fitness entrepreneur, Chad Howse, it's proved to be very profitable.

When he first started out in the online business world, he went years without making money.

He went to mastermind groups and received advice from successful peers, but ultimately their ways didn't work out for him.

It wasn't until Chad realized his ideal customer was himself that everything changed.

He began writing sales copy and other useful content in his unique voice that answered his own problems.

Before he knew it, people resonated with his journey and began buying from him including his popular product, The Man Diet.

For Chad, being authentic was an incredible strategy.

During this interview, you'll learn...

  • The importance of figuring out who your ideal clients are and how to use your authentic self to connect with them
  • Why it's vital to “write to yourself” when creating emails, sales copy and information products
  • How you can boost your email list and attract more business by having calls to action and opt-in forms tied in with your content

To find out more about Chad, visit here.

To learn about The Lost Art of Discipline ebook, go to this website.

To find out about the book, The Practicing Mind, click this link.

EP53: David Sargant - Why Generosity Is A Powerful Way To Attract Business

The law of reciprocity.

Ever hear of it?

Basically, it's when someone does something nice for you then you'll have a deep-rooted psychological urge to do something nice in return.

This universal law has been used in persuasive marketing and advertising for years now.

But, what if you could genuinely give something of value to potential clients for free because you actually want to help them?

You might be thinking, “Wait a second, FREE? Why the heck would I do that?”

Our guest today, David Sargant, who is an expert that shows coaches how to use digital marketing to get the visibility and credibility they need to grow their businesses, feels giving away your useful content is a great way to endear yourself  to prospects which can lead to win-win opportunities.

During this fun and inspiring interview, you'll learn...

  • Why providing free takeaway value will build trust with potential clients by letting them know you're credible and not in it for a quick buck
  • Why it's important to plant seeds by helping people take action towards their goals
  • The importance of being strategic so you can give your content to your ideal market

To find out more about David, visit here.

To download his free gift, click this link.

EP52: Anna David - How Your Pain Can Create New Opportunities


Whether it's with drugs, alcohol or whatever else, it can ruin lives.

New York Times best-selling author and entrepreneur, Anna David, had her battles with it.

Her life went down a turbulent road until it was time to change course before it was too late.

Today, she's been sober for over 16 years.

She has now found a new way to monetize her writing expertise and has created helpful content to assist others who are looking to conquer their personal challenges.

During this interview, you'll learn...

  • Why you must stop being a victim, take accountability and realize you can now play a part in your own success
  • Why the best way to sell is to give
  • Why you shouldn't be afraid to invest in your education

To find out more about Anna, visit her website here.

EP51: Rick Hansen - How To Reframe Your Attitude For Inspiring Success

The Man In Motion.

For many across the globe, our guest today is a shining light for those with disabilities.

On March 21st 1985, Rick Hansen, who is a paraplegic, embarked on a world tour where he wheeled himself across 34 countries and 4 continents to prove the potential of people with disabilities and to inspire a more accessible world.

If Rick didn't have the right attitude, the above probably would have never happened.

At age 15, he suffered a spinal cord injury during a pickup truck accident.

It was a major hit to his athletic dreams, but he found a way through mentors to reshape his mindset to get his life on track.

Even during his Man In Motion Tour, he had doubts about completing it, but with some encouragement from a friend, he continued.

Today, he runs The Rick Hansen Foundation and remains an inspiration to millions.

During this powerful interview, you'll learn...

  • Why you need to remind yourself what your big WHY is regarding your goal
  • Why you shouldn't worry about things you can't control and focus on the things you can
  • Why you should practice gratefulness every day

To find out more about Rick and his foundation, visit here.

To download The Market Authority Blueprint mentioned in this episode, click this link.

EP50: Dr. Ivan Misner - The Secrets To Being A 20-Year Overnight Success

Garage to global.

For our guest, Business Network International (BNI) founder, Dr. Ivan Misner that was his journey.

He started his organization in a spare room above his garage then kept growing it and now BNI has over 7900 chapters which generated 8.8 million referrals and $11.1 billion dollars in business in 2016.

He calls himself a 20-year overnight success story.

It didn't come easy, but he has trusted tips that can hopefully help you avoid some mistakes and build the profitable business you've always wanted.

During this fascinating interview, you'll learn...

  • To never treat networking like a face-to-face cold call opportunity
  • Why you should do 6 things a thousand times but not a thousand things 6 times
  • Why you must hire those that have ignorance on fire instead of knowledge on ice

To find out more about Dr. Misner and BNI visit here

To read Ivan's blog, check out this link

To download The Market Authority Blueprint mentioned in this episode, click here.

EP49: Marie Diamond - The Secret Star Reveals How To Attract Your Business Success

Fifteen years old.

That was the age of our guest, Marie Diamond, when her life changed forever.

She was run over by a truck and declared dead.

Miraculously, she survived, but while she was “on the other side”, she felt a calling to enlighten more than 500 million people world wide.

Once she returned, she began her crusade. 

After many experiences, she'd land a place in the wildly popular 2006 film, The Secret which enabled her to transform the lives of millions of people.

Today, with her powerful vision in mind, she continues to assist her clients through various speaking engagements, workshops, webinars and other products.

During this interview, you'll learn...

  • The power of developing a vision that aligns with your values and resonates with future prospects
  • How changing your environment, including your office, can positively affect your business success
  • Why you should always be living your brand 

To find out more about Marie visit her website.

To learn about her Energetic Branding Boot Camp, click here.

To download The Market Authority Blueprint mentioned in this episode, explore this link.