The Business of Thought Leadership Podcast
2015 - 2016 Archived Pages


This was the website for the podcast, The Business Of Thought Leadership, co-hosted by Nicky Billou and Michael Palmer.
Content is from the site's 2015 - 2016 archived pages.



The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients.

Our guests are top thought leaders who have done it. They’ve become widely known for their expertise and results they’re able to deliver for their clients. They all love what they do and get paid very well for doing it.

You’ll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world.

We’ve had interviews with notables such as success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins’ Director of Coaching, Marc Von Musser.

Steve Jobs once said...

“The people who are crazy enough to think they can change the world are the ones who do.” — Steve Jobs

Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months. 

Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” — Margaret Mead, American cultural anthropologist






Nicky has spent the last 20 years figuring out the mindset of champions.  He has worked with athletes and entrepreneurs at the highest levels, from Olympic Gold to billionaires. Nicky will ignite your passion and push you to go further than you think possible.


Michael is one of the top strategists and thinkers in the the thought leadership space. He has been helping entrepreneurs exponentially grow their business and their time off for years, with great success. Michael is going to help you take a quantum leap with your market message and build a million dollar audience.




Available on Amazon



An expert is someone who knows something. A thought leader is someone who is known for knowing something. If you can leverage your personal brand as an expert, you can build a practice that helps you make the difference you were born to make. This book shows you how to take what you know and develop it into an advice-based professional consulting practice. Inside, the authors unpack a step-by-step process that will help you build a 'business' around brand you.


Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar by [Jantsch, John]


In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an inpidual or charged with leading a sales team. You will learn to think like a marketer as you:

  • Create an expert platform
  • Become an authority in your field
  • Mine networks to create critical relationships within your company and among your clients
  • Build and utilize your Sales Hourglass
  • Finish the sale and stay connected
  • Make referrals an automatic part of your process.

Duct Tape Selling w/ John Jantsch (How to Sell Yourself Without Being Sleazy)

John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Selling, Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.





Any relationship can work.

In The Relationship Revolution, Owen Williams calls on couples to stop working in their relationship and start working on it.

When couples work in their relationship, they compete against each other. They justify themselves, play the blame game, and compare each other's level of effort. It's not long before they say, “A relationship that takes this much work isn't worth saving.”

When couples work on their relationship, they co-create the relationship they both dream of. Their focus is on the needs of the relationship. Instead of fixating on their inpidual shortcomings, they concentrate on the potential of what they can build together.

Then, as they discover what their relationship needs, each inpidual is naturally drawn to what keeps them from offering their best to the relationship. Before long the two — inpidually and together — evaluate their beliefs about themselves and the world.

While relatively untroubled relationships can easily fall apart under the first approach, relationships marked by infidelity, loss, betrayal, or long-term disconnection can make the journey back to health under the second.

Welcome to the revolution.

OWEN WILLIAMS is a Relationship Coach and the founder of Inner Directions — The Centre for Relationship Excellence, in Toronto, Canada. He won the 2008 Ron Hering Award in recognition of his service to men in his community. He has co-hosted a radio show on relationships and is a popular keynote speaker, presenter, and facilitator.




The Thought Leader Revolution PODCASTS


EP17: Barbara Corcoran - How To Impress A Shark

Shark Tank.

With its 8th season underway, the hugely successful ABC reality TV show has made some entrepreneurs' dreams come true and broken a few of their hearts as well.

Multi-millionaire real estate mogul & business expert, Barbara Corcoran is one of the members of that esteemed Shark Tank panel.

She shares with us her recipe for identifying what type of entrepreneur she would invest in.

During this episode, you'll learn...

  • Why you don't need to have a high IQ to be successful in Barbara's eyes
  • The importance of character and why blaming others will get your picture flipped upside down in her office
  • Why Barbara appreciates grit and those who are able to slug it out over the long haul

Don't forget to watch new episodes of Shark Tank, Friday nights only on ABC.

Visit the official Shark Tank website, here -
Find out more about Barbara at



Adele Spraggon clients call her a miracle worker.

Whether she is working with women entrepreneurs or couples in relationship Adele is able to create unimaginable results in a remarkably short period of time.

The problem. He business was stuck.

Adele's business was near failure. She had tried it all, spent a fortune and was on the verge of quitting.  

In this "Success Leaves Clues" segment, Adele shares how she figured out the business side of her gift and turned her income right side up.

To learn more about Adele:

To learn how you can create similar results in your business: 



EP16: Richard Robbins - Leverage Your Fears For Great Success

With Michael Palmer & Nicky Billou

Richard Robbins was scared.

This acclaimed real estate coach, trainer and author of Deliver the Unexpected & Six Other New Truths For Business Success once had an intense fear of public speaking.

If he succumbed to it, he would have never achieved his lofty goals.

Today, his company has coached over 10,000 people and his success continues to grow.

During this episode, you’ll learn... 

  • How having a compelling future focus can help in powering you past your fears 
  • The importance of taking stock of what skills you currently need in order to move you towards your goals
  • Why it’s important to do small yet consistent activities to help you not get overwhelmed on your success journey 

To find out more about Richard, you can visit any of the below websites.

His Website -
His Book -



EP15: Marni Wasserman - How Passion Leads To Your Profitable Niche

With Michael Palmer & Nicky Billou

Marni Wasserman has always loved food and maintaining great health.

The Toronto nutritionist and culinary strategist would soon discover a passion for plant-based cooking which ultimately led her to teaching others online and in-person through her Food Studio & Lifestyle Shop.

The narrowing of her niche didn’t happen overnight and it involved a lot of bumps along the way.

However, today, she’s the author of two Dummies books, her cooking classes are taking off, her speaking engagements are increasing and her passion has touched the lives of many who are seeking a healthier way of eating.

During this episode, you’ll learn... 

  • The importance of being your authentic self in the content you share with the world which can ultimately lead to great income opportunities
  • Why you should focus on building your audience before launching your business
  • And why it’s not necessary to have your niche and plan figured out right away to achieve success

To find out more about Marni, you can visit any of the below websites.
Official Website -
Twitter -
Facebook -
Instagram -
YouTube -


EP14: Angela Lawrence - How To Seize Opportunity When You Don’t Expect It

with Michael Palmer & Nicky Billou


It brings families together.

In the case of Angela Lawrence, it does more than that.

For her and her lovable mom, Fay, food has led to a thriving online business.

Not just any food, but Jamaican food.

Enter Cook Like A

It’s a website that feature’s Fay’s Jamaican recipes and cooking videos for the world to enjoy.

Originally, this site was actually Angela’s test site for another website she was working on.

But, soon after Cook Like A launched, its success was too hard to ignore.

In this episode, you’ll learn...

  • How following your passion can help you spot opportunities that you didn’t expect
  • Why it’s important to listen to your fans to create products and experiences they will pay for over and over again
  • Why being authentically you and supplying content people enjoy will inevitably attract money your way
  • How vital it is to not wait to launch your thought leadership but to go out and just do it then evolve, learn from your mistakes and improve

As a special gift to our listeners, Angela has kindly offered to give a 30% discount off a Gold Membership when you visit which gives you access to secret recipes and videos. Just use the coupon code “Podcast.”

You can also find out more about Cook Like A Jamaican at the following websites:
YouTube -
Instagram -
Facebook -



EP13: Seth Godin - You Don’t Need Oprah

With Michael Palmer & Nicky Billou

Seth Godin requires no introduction.

The multiple New York Times Best-Selling author is an iconic thought leader in the areas of business, marketing and standing out in the marketplace.

We live in an age where it is assumed when powerhouse influencers (like Oprah) recommend certain thought leaders, it can provide them shortcuts to success.

According to Seth, sometimes it can, but there’s not enough staying power. 

He mentions how companies like Airbnb became widely successful without the stamp of approval from a high profile guru to make the journey easier and rewards last longer.

So, if you’re waiting for that free ride, you could be doing so for awhile.

During this fascinating interview rich with great ideas and tips, you’ll learn...

  • Seth’s two proven tactics to get your message out while solidifying your thought leadership and convert prospect interactions into sales
  • The importance of paying attention to your prospect’s narrative to find out how you can truly serve her
  • And how more bad ideas lead to good ideas and why that’s crucial for your business success

To find out more about Seth, visit below:
Seth's Official Website
Upcoming Book - What Does It Sound Like When You Change Your Mind
Recent Book - What To Do When It’s Your Turn
Seth's Podcast
Buy One of Seth's Many Books



EP13: Nicole Keating - Your Epic Podcast Launch Success Blueprint

Michael Palmer & Nicky Billou

Do you have a podcast?

If you’re a thought leader, you should seriously consider it.

According to Nicole Keating, the host of the wildly popular, The Art of Epic Wellness podcast, it’s a great way to market your message, create & positively impact large communities and connect with influencers you admire.

Nicole has had some big guests on her show including the author of The Miracle Morning, Hal Elrod and podcasting superstar, John Lee Dumas of the Entrepreneur on Fire podcast.

Her podcast launch journey produced many learnings and in this episode, you’ll discover a few such as…

  • Why it’s important to find a podcasting mentor
  • The importance of stockpiling episodes before your launch
  • Why you need to secure EPIC guests right away 
  • And, why having a “How Can I Serve You” attitude will fast-track your success

To find out more about Nicole, you can visit any of the below websites.
The Art Of Epic Wellness Podcast



EP11: Jeremy Miller - Increase Your Revenue With Content Leverage

Michael Palmer & Nicky Billou

Jeremy Miller is a marketing expert and author of the best-selling book, Sticky Branding who has a social media following that reaches 100,000 people every week.

He’s leveraged his content, mainly his book, to make 50% of his revenue from speaking engagements (including clients such as and 50% from consulting opportunities.

It didn’t happen overnight though.

Jeremy has been putting his brand out there for quite some time.

In this fascinating interview, you’ll learn...

  • Why it’s important to truly listen to your audience, so you can create consistently valuable content
  • The power of starting your content journey no matter how ugly it is at the beginning
  • How a Seth Godin quote changed Jeremy’s business forever & why it can positively alter yours as well 
  • Why having your own traditionally published book is your ticket to more money through speaking and consulting opportunities
  • And, why not being afraid to promote yourself with passion, despite what haters have to say, can lead to more revenue

To find out more about Jeremy, you can visit any of the below:
Sticky Branding



EP10: Nicole Keating - How Tragedy Can Power Your Success

Michael Palmer & Nicky Billou

In 2010, Nicole Keating’s life was given an expected curveball.

Her boyfriend of 4 years suddenly passed away.

For many, that would have a traumatic hit they could have never recovered from, but for Nicole, it shifted her life into an entirely different positive direction.

Over the years, she’d discover meaning by focusing on helping others through her The Art of Epic Wellness podcast.

Today, her podcast is positively impacting her audience along with her Epic Wellness Academy.

In this inspiring interview, you’ll learn…

  • Why it’s important to find the meaning in what you do so it aligns with your passion and it resonates with your audience
  • The importance of developing habits and rituals especially when it comes to your health and entrepreneurial sustainability
  • And, the power of being a just-in-time learner

To find out more about Nicole, you can visit the below website.



EP09: Owen Williams - How The Imposter Syndrome Impacts Your Success

Michael Palmer & Nicky Billou

Have you ever thought twice about putting your thought leadership out there to the world?

You're not alone.

The reason?

For some, it’s the fear they’ll be exposed for not knowing what the heck they’re doing.

It’s called the Imposter Syndrome.

Longtime Toronto-area relationship coach, Owen Williams, who has counselled men and couples for over two decades, lived through it when he had a great career, wife, money and prestige, but he felt hollow.

According to Williams, the way to overcome the fear is to dig deep.

He believes, “if you don’t go within, you will go without.”

So, Williams feels entrepreneurs need to take the time to reflect and decide how to authentically live their lives and be the best version of themselves.

During this conversation, you’ll learn…

  • Why it’s vital to slow down to start your road of self discovery even though you’re incredibly busy
  • How to not let your inner critic control your life
  • Why it’s important to grasp and execute this idea, “when you change your mind, you change your life”
  • And finally, why you must surround yourself with 5 good friends who are not afraid to give you honest feedback about who you are

To find out more about Owen’s coaching services, visit



Do you need to associate with more A-list people?

If your answer is “yes” and you’re a thought leader, it’s definitely possible.

But, according to New York Times Best-Selling author and speaker, Chris Widener, your “Me First” attitude must disappear before anything positive can materialize.

It’s that mindset shift that helped Chris secure connections and bountiful income opportunities with personal development powerhouses such as Jim Rohn and Zig Ziglar.

Chris’ career has changed ever since.

In this episode, you’ll learn proven tips that could make an incredible difference with your business including.

The most powerful question you can ask highly influential people to convince them to collaborate with you
How to leverage brand equity from your high profile friends while helping them succeed and boosting your brand at the same time
Why having an abundance mindset, especially when creating programs or other products with others, can prove to be wildly profitable

To find out more about Chris, you can visit any of the below websites.



EP08: Tony Gareri - How Your Happiness Converts to $$$

Michael Palmer & Nicky Billou

Please subscribe at iTunes and let us know how we're doing with a rating and review.

What are your company’s Key Performance Indicators (KPIs)?



According to workplace culture expert and CEO of the Toronto-area picture frame company, ROMA Moulding, Tony Gareri says it should be your employees’ happiness.

For many entrepreneurs, that philosophy may sound crazy, but it has worked for Tony and other executives such as CEO, Tony Hsieh.

In this episode, you’ll learn…

Why making the workplace fun can get the most out of your employees, attract more customers and help you hire A players 
The importance of speaking with your employees to find out what their work values, needs and wants are and how you can help them
How to be honest with yourself when evaluating your workplace culture

To find out more about Tony, you can visit any of these websites.



EP06: Glenn Estrabillo - The Financial Power of Trust

Michael Palmer and Nicky Billou with Glenn Estrabillo

What were you doing at 28 years old?

Well, our guest today, real estate investor and owner of 1plus12, Glenn Estrabillo was retired.

It was an incredible feat, but, as he describes, he “messed it up” with frivolous spending and poor character, so he returned to the real estate investing game when he was 32.

After doing some maturing, he retired again half a year later, so he could focus on helping the public achieve wealth through real estate investing.

Throughout his up and down experiences, Glenn’s biggest key to success has been the power of developing trust in yourself and relationships.

It’s a skill, if you can master it, will be a financial game-changer for you.

During this interview, Glenn will teach you...

  • How you can strengthen trust in yourself even during times when doubt is ruling your mind
  • The trust blueprint to increasing your network and customer base
  • Why the Hegellian Dialectic ( is something you should read up on

To find out more about Glenn’s company, visit here -



EP05 - Greg Hartmann - Turn Your People Frustration Into Profit

People frustration.

Have you ever had that?

Today’s guest, the co-founder of the culture transformation company, Cultural Architect certainly did.

During his days as an engineer, Greg Hartmann was fed up. The company he worked for had issues trying to get employees to work together on teams.

This frustrated him so much he was compelled to action.

Thus, his journey towards self improvement and the eventual creation of Cultural Architect came to be.

During this interview you’ll learn…

  • How Greg channelled his frustration into creating a profitable company that transforms lives
  • The positive impact of niching your business
  • Why having in-person prospect conversations is crucial when selling big ticket items

To find out more about Greg’s company, visit here -



Dr. Greg Wells - How To Achieve Peak Performance In Your Business & Life

Elite athletes can be great teachers.

By observing how they train and the strategies they use to not only perform at a high level, but how they handle stressful situations can be extremely useful to us especially in today’s chaotic world.

This episode’s featured guest, Dr. Greg Wells understands this.

The best-selling author of Superbodies: Peak Performance Secrets From The World's Best Athletes has a mission to effectively communicate the key takeaways of the science of high performance so it can relate and benefit the lives of 1 billion people.

During this conversation, you’ll learn..

Greg’s 4 principles to help you achieve peak performance
The power of self analysis and always pushing for greater heights
How building up others will raise you as well

It’s an inspiring and informative interview you do not want to miss!
To find out more about Greg, visit
Get a copy of Dr. Greg's Book Super Bodies



EP03: Marc Von Musser - Discover What Is Holding You Back From True Greatness

With Michael Palmer & Nicky Billou

In this episode, co-hosts, Michael Palmer and Nicky Billou speak with a man who elevated the largest personal development company in the world's coaching and product sales dramatically thanks to his commitment to excellence.

Marc Von Musser is a fighter. He’s a Cancer survivor who overcame many hurdles in his life to achieve success.

Over a 20-30 year span, he made over 500,000 sales calls, knocked on 10,000 doors and delivered over 10,000 presentations.

He’s committed and that’s why the world’s number 1 transformational leader recruited him to take his company’s sales to another level.

Marc’s purpose in life is to identify, inspire and help awaken the greatest of human spirit in others.

During this motivational interview, you’ll learn…

-The 3 proven steps to hack your way to 10x success results
-The 2 dominant beliefs that are holding you back from true greatness
-And why you have to decide if you’re more committed to your excuses or dreams.

After listening to Marc, you’ll be well on your way to taking your thought leadership from ordinary to extraordinary.



EP02: Alex Charfen - Why Being The Black Sheep Is Great For Your Business

with Michael Palmer & Nicky Billou

In this episode, co-hosts, Michael Palmer and Nicky Billou welcome a personal consultant to billionaires, Alex Charfen.

Alex is an internationally recognized speaker and business consultant who has shared the stage with heavyweights such as Tony Robbins and Robin Sharma and has rubbed elbows with celebrities like Sylvester Stallone.

The Mexico City native is also the author of the innovative book, Entrepreneurial Personality Type (ETP) and has helped tens of thousands of entrepreneurs grow and scale their business.

He truly emphasizes with entrepreneurs which is why he provides systems of support and protection for them or as he describes, “the most important club in history.”

He makes sure they never feel alone.

During this powerful conversation, you’ll learn…

-Why being the black sheep is a great thing for your business and the world
-How capital flows to contribution using The Contribution Equation
-And why being authentically vulnerable will open the doors to terrific opportunities

If you’d like a free download of Alex’s EPT e-book, visit for more information.



EP01 : Guest Raymond Aaron - The Secret To Branding Yourself

With Michael Palmer & Nicky Billou

In this premiere episode, co-hosts, Michael Palmer and Nicky Billou begin their run with a bang!

Their first guest is Raymond Aaron. He is a world-renowned success coach and New York Times best-selling author who has helped thousands overcome their wealth, branding and goal-setting challenges.

The core message of his thought leadership is “You Can Double Your Income Doing What You Love.”

As a result of his branding, he’s become a trusted and profitable expert.

During his interview, you’ll learn…

-The power of creating and “obeying” your brand
-The 3 most effective ways to brand yourself
-How to leverage “hope for reward” & “fear of loss” to attract clients
-And, why you should “sell them what they want, deliver what they need”

As a special gift to listeners, Raymond is offering a free digital copy of his book, “Double Your Income Doing What You Love.” 

Visit for more information.